McLuhan: Well, it was a big war effort. Prestige. On the other hand, what did it obsolesce?
Forsdale: We’ve got to race because we’re done with this period, Marshall, right now. So as soon as we can race through this one, we’ve got to unceremoniously . . .
McLuhan: What did it obsolesce then, the moonshot?
Student: Green cheese.
McLuhan: Yes, the moon is made of green cheese, yes. It obsolesced mythology.